Every ‘NEWS’ is now a ‘BREAKING NEWS’ that’s what is claimed and preached by India’s popular news channels especially meant for the Hindi speaking mass such as AajTak, Zee News and India TV. These channels have completely turned the meaning of BREAKING NEWS in news industry. Looking at the ferocity and spontaneity of churning out breaking news by these channels it is clear that the producers of these channels have decided any news with juicy content will be taken as breaking news, otherwise not.
According to Wikipedia (the online reliable encyclopaedia), “Breaking news is a current event that broadcasters feel warrants the interruption of scheduled programming in order to report its details. Its use is often loosely assigned to the most significant story of the moment or a story that is being covered live. It could be a story that is simply of wide interest to viewers and has little impact otherwise.”
This is a widely accepted definition of BREAKING NEWS in the news industry. But AajTak, Zee News and India TV in particular have reshaped the definition in their own way. These two channels primarily consider news to be as breaking news looking at its viewereship, which mainly comprise Hindi speaking mass of India. So they normally pick news that appeals the emotions, inquisition and sociological background of such viewers. In addition to these the quantity of Hindi speaking viewer is too strong, which makes it too hard to resist the TRP that comes as a bonus for these commercial hungry so called news channels. The truth behind this statement will be justified if the breaking news broadcasted by these channels is watched carefully.
Such breaking news doesn’t accumulate much interest in Eastern and Southern part of India, where the Hindi speaking viewer is comparatively less. Strangely being national news channel AajTak, Zee News and India TV is least bothered about other part of India. They very much like Raj Thackeray wants to earn the attention of a particular fraction of the society. These channels are not ruled by strong editorial team/content instead is guided by the advertisers who force them to pick news that has an entertainment value.
If this is not the case then how these channels air news (if they really deserve to be categorised as news) such as calf born with 2 heads, Aishwarya and Abhishek’s pooja, tantriks evaluating what would have been the best possible solution for the Bachchan, Mallika’s fallout on her performance on the new year eve and many similar news as breaking news.
These channels broadcast illogical, impractical, gossip making, supernatural, violence and nudity in the name of news which is evident from the amusing and catchy headline they flash as breaking news such as:
Katrinaka sudh hindi shuniye
Camera me kalajadu
America mei music album mein macha bawal
Commissioner ka kutta mila
Kapde churanewali bhut
Shararti langur ke harkate
Aao yamlok chale
Muat ke bad
Bagh ka hua prem
Khuni barish ke piche kaun?
Pyaaz mangnewali churail
Salman ke sasuralwale
Chajje pe billo rani
Rahul ne dal puri aur sabji khai
Amitabh Bachchan ko thand lagi
Wonder from which planet these TV producers have come! It will be another breaking news then.
According to Wikipedia (the online reliable encyclopaedia), “Breaking news is a current event that broadcasters feel warrants the interruption of scheduled programming in order to report its details. Its use is often loosely assigned to the most significant story of the moment or a story that is being covered live. It could be a story that is simply of wide interest to viewers and has little impact otherwise.”
This is a widely accepted definition of BREAKING NEWS in the news industry. But AajTak, Zee News and India TV in particular have reshaped the definition in their own way. These two channels primarily consider news to be as breaking news looking at its viewereship, which mainly comprise Hindi speaking mass of India. So they normally pick news that appeals the emotions, inquisition and sociological background of such viewers. In addition to these the quantity of Hindi speaking viewer is too strong, which makes it too hard to resist the TRP that comes as a bonus for these commercial hungry so called news channels. The truth behind this statement will be justified if the breaking news broadcasted by these channels is watched carefully.
Such breaking news doesn’t accumulate much interest in Eastern and Southern part of India, where the Hindi speaking viewer is comparatively less. Strangely being national news channel AajTak, Zee News and India TV is least bothered about other part of India. They very much like Raj Thackeray wants to earn the attention of a particular fraction of the society. These channels are not ruled by strong editorial team/content instead is guided by the advertisers who force them to pick news that has an entertainment value.
If this is not the case then how these channels air news (if they really deserve to be categorised as news) such as calf born with 2 heads, Aishwarya and Abhishek’s pooja, tantriks evaluating what would have been the best possible solution for the Bachchan, Mallika’s fallout on her performance on the new year eve and many similar news as breaking news.
These channels broadcast illogical, impractical, gossip making, supernatural, violence and nudity in the name of news which is evident from the amusing and catchy headline they flash as breaking news such as:
Katrinaka sudh hindi shuniye
Camera me kalajadu
America mei music album mein macha bawal
Commissioner ka kutta mila
Kapde churanewali bhut
Shararti langur ke harkate
Aao yamlok chale
Muat ke bad
Bagh ka hua prem
Khuni barish ke piche kaun?
Pyaaz mangnewali churail
Salman ke sasuralwale
Chajje pe billo rani
Rahul ne dal puri aur sabji khai
Amitabh Bachchan ko thand lagi
Wonder from which planet these TV producers have come! It will be another breaking news then.
8 comments:
Indeed breaking news is an enigma nowadays. Keep writing on such interesting topics. Best wishes...
Heya...
great to see that we share the same point of view when it comes down to media..
as of now i m on WE HATE TV group on facebook ..lol
really nice post...something all these news channels shud read...maybe they wud learn something from it...
This is indeed the most amusing post of yours!!! But since you have such a long list of "breaking news" I wonder if you too tune into these shows and increase their TRPs!!!
Hey, this was a real interesting one.but u forget one real breaking news...Aliens wana take Himesh Reshamiya with them as they are his biggest fans and like his excellent skills of singing thru his nostrils....ha ha ha...Such a national calamity....
Thanks for the help.i realize the mistake i was doing. i hv fixed up the problem.u hv found a new follower in me now...
This is an interesting one- "breaking news" indeed- these are dead news, annointed by the media of the idiot box ilk! well done! KB
of course a very good article .....
i am agree with bloggers that more or less thse news channels never tells that what is prime minister doing what is govt doing what is nation planning for how to make nation waide peace ...
they just are cheap class channel and are really very much destructive to nation.
cant we have a channel for VISION INDIA 2020 :developed india?
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