Showing posts with label entertainment. Show all posts
Showing posts with label entertainment. Show all posts

Monday, November 3, 2008

An enigma called BREAKING NEWS

Every ‘NEWS’ is now a ‘BREAKING NEWS’ that’s what is claimed and preached by India’s popular news channels especially meant for the Hindi speaking mass such as AajTak, Zee News and India TV. These channels have completely turned the meaning of BREAKING NEWS in news industry. Looking at the ferocity and spontaneity of churning out breaking news by these channels it is clear that the producers of these channels have decided any news with juicy content will be taken as breaking news, otherwise not.

According to Wikipedia (the online reliable encyclopaedia), “Breaking news is a current event that broadcasters feel warrants the interruption of scheduled programming in order to report its details. Its use is often loosely assigned to the most significant story of the moment or a story that is being covered live. It could be a story that is simply of wide interest to viewers and has little impact otherwise.”

This is a widely accepted definition of BREAKING NEWS in the news industry. But AajTak, Zee News and India TV in particular have reshaped the definition in their own way. These two channels primarily consider news to be as breaking news looking at its viewereship, which mainly comprise Hindi speaking mass of India. So they normally pick news that appeals the emotions, inquisition and sociological background of such viewers. In addition to these the quantity of Hindi speaking viewer is too strong, which makes it too hard to resist the TRP that comes as a bonus for these commercial hungry so called news channels. The truth behind this statement will be justified if the breaking news broadcasted by these channels is watched carefully.

Such breaking news doesn’t accumulate much interest in Eastern and Southern part of India, where the Hindi speaking viewer is comparatively less. Strangely being national news channel AajTak, Zee News and India TV is least bothered about other part of India. They very much like Raj Thackeray wants to earn the attention of a particular fraction of the society. These channels are not ruled by strong editorial team/content instead is guided by the advertisers who force them to pick news that has an entertainment value.

If this is not the case then how these channels air news (if they really deserve to be categorised as news) such as calf born with 2 heads, Aishwarya and Abhishek’s pooja, tantriks evaluating what would have been the best possible solution for the Bachchan, Mallika’s fallout on her performance on the new year eve and many similar news as breaking news.

These channels broadcast illogical, impractical, gossip making, supernatural, violence and nudity in the name of news which is evident from the amusing and catchy headline they flash as breaking news such as:

Katrinaka sudh hindi shuniye

Camera me kalajadu

America mei music album mein macha bawal

Commissioner ka kutta mila

Kapde churanewali bhut

Shararti langur ke harkate

Aao yamlok chale

Muat ke bad

Bagh ka hua prem

Khuni barish ke piche kaun?

Pyaaz mangnewali churail

Salman ke sasuralwale

Chajje pe billo rani

Rahul ne dal puri aur sabji khai

Amitabh Bachchan ko thand lagi

Wonder from which planet these TV producers have come! It will be another breaking news then.



Friday, October 17, 2008

Reality of Reality Shows

14 year old Neera was waiting anxiously, exhausted and hungry outside an audition centre in a metropolitan city. She had come with her mother to take part in an audition for a popular T.V reality show that is to be aired on a national entertainment channel. She was holding her mother’s hand tightly anticipating the final result of her performance.

This result can become the first step towards the glamorous stardom. Everyone is throwing their best to reach that stardom, but very few can actually reach that place. The lucky one who reaches that point is hailed as the best and is idolised by all and also by those who could not achieve that coveted place. And the one who cannot reach that place, although staying just one step behind is termed as potentially weak. A term that has the potential to wreck a youngster’s aspiration, and morale.

Unable to bear the pressure of a reality show, Neera gives up and suddenly collapses on the ground. Her mother who was earlier trying to calm Neera’s nerve now herself becomes nervous and shouts for help. But no one comes to her rescue as all the participants and their parents are waiting for the result. She cries for help several times, when one of the volunteers for the show turns up and assist Neera with water.

This is a very common sight in most of the reality show venues at this moment. Reality show is buzzing in the entertainment industry. Whether it is a dance show such as Jhum tara na, Dhoom Machale le or Nach Baliye, singing show such as Indian Idol, Sa Re Ga Ma, Star Voice of India Chhote Ustad or Star Voice of India or other adult reality show like MTV roadies or Big Boss all attract huge (Television Rating Points) TRPs for the entertainment channels like Sony, Star Plus, Etv, Zee Bangla, Zee TV etc. The basic fact is, in an era where TRPs and SMSes rule the game, well planned reality shows are spinning money for the producers, which is a factor that motivates many others to join the race.

Hate it or like it reality shows are ruling the prime time of TV viewing. Such shows has even pushed back political quarrel that are often staged in the news channels between political leaders. Moreover major events in a popular reality show are aired as BREAKING NEWS in all national English and Hindi news channels.

Now in this situation how can parents only sit back and enjoy such shows in their comfy atmosphere at home and do not push their children into the fire of reality shows. How can they miss the opportunity of proudly announcing in front of the T.V reporters that their son or daughter is the winner and how much sacrifice they have done to achieve this?

In this allure of a reality show many young participants like Neera becomes the victims and they are the only one who truly realise the reality of such shows.

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