Tuesday, October 21, 2008

The entry of Balika Vadhu, exit of Saas Bahu

The tele producers (Ekta Kapoor & Balaji Telefilms) has finally decided to pull the plug on the 8 year long Kyunki Saas Bhi Kabhi Bahu Thi. According to the producers this move was pre-planned as the script demanded so. But if TRPs are something to be believed, then it is the new serial Balika Vadhu currently being aired on Colors has eaten a big pie from the Kunki Saas’s drooping Television Rating Point (TRP).

Forget the ancient, typical, over hyped Saas - Bahu’s who were only fond of glycerine, and welcome the sweet Balika Vadhu who fills the TV screen with liveliness during the prime time slot from 8 to 8.30 p.m. Feeling the pulse of the large TV viewing audience who were already bored with the over acting of Smriti Irani as the archetypal Bahu in Kyunki Saas…and with the ongoing, never ending drama of reality shows, the producers in Colors channel thought it as the right time to launch Balika Vadhu. And they were absolutely right with their research and planning.

The result is evident from the latest TRPs of the Balika Vadhu show released by TAM. The show has managed to receive a rating of 4.60 for channel Colors, which is worth appreciating. The show has become so popular in such a short span that the channel has decided to do two repeat telecasts a day - at 11 p.m. the same day and at 2 p.m. the next.

The storyline of Balika Vadhu deals with a sweet and bubbly child bride called Anandi, who is married off to a young boy called Jagdish. Although set in an arid, rural Rajasthan, the serial is a relief for the TV audience whose eyes were dazzled by the extravagant set, loud make-up and ravishing sarees and jewellery, part of the nautankis from Ekta Kapoor stable.

Apart from the real life and controlled acting from the all the stars of Balika Vadhu that include Surekha Sikri, Anoop Soni, Smita Bansal and Bhairavi Raichura, the cinematography is worth mentioning. Special mention must be made about the 10-year-old girl Avika Gor, who plays the role of Anandi. She is a perfect casting for the role of Anandi done by Purnendu Shekhar, the writer and director of the serial. Interestingly, Purnendu Shekhar wrote the script of Balika Vadhu for a film in 1992.

The serial has created such popularity and awareness among the general TV viewing audience that the media (equally newspaper and TV) has already started to compare it with the masterpieces like Tamas and Godan that was once aired on Doordarshan (DD).

1 comment:

Anonymous said...

Really enjoyed reading your post.
At last audience will be able to see something which touches their heart as well as creates an awarness among the mass.