Tuesday, October 21, 2008

Going black, Blackle saves energy

Blackle.com is generating lots of news these days, when saving energy for a better future and environment is the buzzword. Blackle.com, developed by Heap Media Australia is a website powered by Google Custom Search. It has come up with an unique idea to save energy, by transforming itself into black.

The idea behind this concept is to reduce climate change by saving energy. The creators of Blackle believe that ample amount of energy can be saved by the use of monitors by providing search with a black background. The scientific theory backing Blackle is that the display of different colours consumes different amounts of energy on computer monitors. A study conducted in 2002 by Roberson on a variety of CRT and LCD monitors found that an all black screen consumes less energy than an all white screen.

Heap Media’s fundamental intention in launching Blackle was to spread the awareness of “save energy” among the 500 million (approx.) computer users all over the world. In January 2007, a blog post titled ‘Black Google Would Save 750 Megawatt-hours a Year’, triggered the idea, which finally took its shape into Balckle.com.

As an environmental friendly initiative, Blackle encourages every user to set Blackle as their home page. By doing this every time a user loads Internet browser they will start saving a little bit of energy. Search Engine major, Google supported this project because their expand and reach will not only spread the idea of energy conservation but more importantly save energy to a great extent.

1 comment:

Anonymous said...

well researched, good post.

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